Industries · Real Estate
Real estate franchising works differently. Your agent should ask differently.
In real estate franchising, candidates often don't start a business from scratch. They bring their existing brokerage or career to your brand. The criteria are different: license, listings, team, local reputation.
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This is a conversion decision as much as an investment decision.
- Existing professionals
- Different criteria
- Candidates comparing your brand directly with others
- If the agent badmouths competitors, the brand loses credibility.
What does your agent ask?
- Current situation
- License
- Listings and team
- Territory
- Timing of the switch
Common candidate questions
- Can I convert my existing office?
- How does commission split work?
- Is there training and technology support?
- Is there territory protection?
A candidate with an independent brokerage and a 6-person team for 9 years in Tampa, Florida says another brand is also talking to him and asks what makes yours different.
Key features
Recommended playbooks
Investment Packet Delivery
Sends your investment overview and next steps.
Ask for a Referral
Asks candidates to refer other professionals.
Hot Lead Alert
Alerts a manager if a hot lead is waiting on the team.
Metrics to track
Demand by territory
Share of candidates talking to competitors
Conversion by channel
FAQ
Frequently asked questions
Yes. You add criteria like license, listings and team size to your scoring settings.
Your next office is talking to another brand right now.
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