Security & Privacy
Your prospects' data is your brand's most valuable asset.
At franchie, security is not a feature bolted on later. It is the foundation of the system.
Rolling out region by region · Join early access
Built with GDPR principles. franchie handles a franchise brand's most sensitive data: prospective franchisees' personal details and conversations. That is why the product was designed from the start around privacy by design, data minimisation and your contractual obligations as a brand. Sensitive fields are encrypted, and personal details are pseudonymised before anything reaches the AI model.
Platform security
Field-level encryption for personal data, pseudonymised data sent to the AI model, an audit log of who changed what, and MFA for admins.
- Audit log · Opt-out registry · Each brand is the sole owner of its data
Your compliance
Set retention periods that fit your policy, and leads are anonymised automatically when they expire. We review your privacy notices, lead forms and data flows with you during onboarding.
- Compliance is never one-sided. Both sides stay protected.
Have a privacy question? Send your data protection and security questions to our team.
Write to us →Privacy in three steps
We review your lead forms and privacy notice together.
You set your agents' boundaries in the Knowledge Hub and your retention periods in Settings.
When a lead opts out, the choice goes into the do-not-contact registry and automations never reach them again.
Franchise scenario
Illustrative
A prospect writes on WhatsApp: "Please don't call me again." Your agent politely confirms the request. The choice is added to the do-not-contact registry, the lead is removed from every follow-up and revival flow, and it shows as "Opted out" in the revival analysis. Your brand has respected the choice and documented it.
Control
- Your data
- Auditable
- Configurable retention with automatic anonymisation.
FAQ
Frequently asked questions
franchie is built with GDPR principles: data minimisation, pseudonymisation, configurable retention and a full opt-out registry. As the controller, your brand stays in charge of your own compliance, and we help you set it up.
Yes. Calls are recorded, and the agent discloses at the start of every call that it is an AI assistant.
Platform data is stored encrypted on Google Cloud infrastructure. Details such as name, phone and email are replaced with pseudonyms before being sent to the AI model. Learn more in our Privacy Policy.
Admin access is protected with multi-factor authentication, and every change is recorded in the audit log.

Grow fast. Grow safely.
Rolling out region by region · Join early access