Feature · Source ROI
Know which ads bring you new locations.
Not lead count, unit count. See in one table whether each channel's leads were qualified, handed to your team and turned into new units.
Rolling out region by region · Join early access
| Source | Leads | Qualified | Handed off | Units | Avg. score |
|---|---|---|---|---|---|
| Meta Ads | 412 | 31% | 12% | 4 | 58 |
| Google Ads | 96 | 64% | 33% | 6 | 77 |
| Instagram DM | 138 | 42% | 18% | 3 | 66 |
| Inbound calls | 41 | 58% | 29% | 2 | 72 |
| Organic form | 77 | 47% | 21% | 2 | 69 |
The channel with the most leads is not always the channel with the most units. Source ROI tracks your leads by source all the way to a signed unit. For Meta Ads, Google Ads, Instagram DMs, inbound calls and organic forms, it shows lead volume, qualification rate, handoff rate, conversion to units and average lead score side by side.
Source table
- What it does
- Shows each channel's performance from lead to unit.
- How it helps
- You move budget to the channels that open locations.
- Leads · Qualified · Handed off · Converted to units · Average score
Revival analysis
- What it does
- Shows how imported old leads perform when re-engaged.
- How it helps
- You see the real value of your old lists.
- Imported · First contact · Reply rate · Opted out
Which part of your ad budget brings new units? See your first table within 7 days.
Get early accessSet up in three steps
Connect your channels and forms. Every lead is stored with its source.
As your sales team moves deals forward, conversion data builds up automatically.
Pick a date range and make your call.
Franchise scenario
Illustrative
Month-end meeting. Meta Ads brought in the most leads, and the team suggests moving most of the budget there. Source ROI shows Google Ads brought far fewer leads, but with a qualification rate and average score several times higher. You shift part of the budget, and the next month more hot leads make it to a discovery call.
Control
- Your data
- The whole team looks at the same table.
FAQ
Frequently asked questions
A way to track leads by the ad or channel they came from, all the way to a signed unit.
Yes. It is calculated from lead volume per source and your ad spend.
When a deal moves to the "Won" stage on your deal board.
Spend your budget on units, not guesses.
Rolling out region by region · Join early access